Cardano is pushing for a major shift in how it presents itself on the global stage, with EMURGO leading a new initiative to consolidate the blockchain’s branding at key crypto events.
The plan, titled the Unified Global Events Marketing Strategy, aims to give Cardano a strong, cohesive presence at top-tier blockchain conferences such as TOKEN2049 and Consensus.
Backed by nearly 80% of community voters in the initial round, the proposal has now reached its final phase: a Treasury Withdrawal vote that will determine whether it gets funded.
The strategy comes at a critical time. Cardano has the technology and an active developer community, but it has often struggled with fragmented messaging and minimal visibility at major events.
EMURGO’s move is an attempt to resolve that gap and raise awareness of projects like Midnight, Minswap, Claymates, and Ctrl Wallet by placing them on prominent platforms globally.
EMURGO funds TOKEN2049 Singapore to start branding revamp
EMURGO has already acted on its vision by paying upfront for a significant Cardano showcase at TOKEN2049 Singapore, one of the most influential Web3 conferences globally.
This pre-emptive commitment signals urgency from Cardano’s founding entity to set the tone for future events.
According to EMURGO, this presence will be a coordinated one, allowing Cardano builders to operate under a single, recognisable banner rather than fragmented stalls or limited exposure.
Thanks to the community, the Unified Global Events Marketing Strategy for Cardano proposal passed the first round with nearly 80% support and is now up for Treasury Withdrawal in this second round of voting.
As many know, this is a fully-coordinated global strategy to finally
A project sign-up form is expected to go live soon, offering teams across the ecosystem a chance to represent Cardano at the event.
If the vote succeeds, the strategy could be extended to other events such as TOKEN2049 Dubai, Consensus 2026, WebX Asia, and Blockchain Rio.
Vote could determine Cardano’s visibility at future events
Without the Treasury Withdrawal vote passing, EMURGO warns that Cardano’s ecosystem will remain “fragmented” at conferences, potentially diminishing its global reach.
By contrast, better-branded blockchains such as Solana and Avalanche have gained traction at such events by unifying their identity and promoting ecosystem projects together.
The proposal is aimed at correcting that disparity.
In addition to brand consolidation, the strategy is expected to give Cardano a stronger competitive stance in the Web3 arena.
A funded campaign would help deliver consistent messaging, offer better exposure to builders, and open up new collaboration opportunities for those attending major blockchain summits under the Cardano brand.
ADA vs BTC: Hoskinson cites 4,000% gain since 2017
As the ecosystem attempts to raise its profile, Cardano founder Charles Hoskinson has also taken the opportunity to highlight ADA’s performance in comparison to Bitcoin.
In a recent interview, he pointed out that ADA has delivered a 4,000% return since 2017, while Bitcoin gained 2,400% in the same period.
Really enjoyed this conversation with @IOHK_Charles
We covered a lot: politics, psychedelics, his bison + black hawk, his alien search, Japan’s influence on Cardano, personal security, and of course…
Why he believes ADA is a better investment than BTC.
Hoskinson opposed calls within the community to convert Cardano’s treasury into Bitcoin, stating that it would reduce yield potential.
He stressed that Cardano offers programmable infrastructure, smart contracts, and governance capabilities, which differentiate it from Bitcoin’s limited functionality as a store of value.
Treasury vote deadline approaches with high stakes
The Treasury Withdrawal vote is currently live, and the outcome will decide whether EMURGO’s plan receives official backing.
6/ We need your help to pass this proposal.
Find out more and voice your support now for the Unified Events proposal:
gov.tools/connected/gove…
📣 Encourage your selected DRep to vote “YES” for it and remember that NOT voting results in a “NO” vote.
If the vote fails, Cardano may miss its chance to unify its message and elevate its visibility at high-profile blockchain gatherings.
The community’s decision will shape how the Cardano brand is seen globally in the coming year.
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